ISSUE 2
OUTSMART THE
OUTAGE
INSIGHT
Power outages force families to make fast decisions about food safety without clear guidance. When electricity disappears, uncertainty leads to spoiled food, wasted money, and potential health risks.
MAIN IDEA
Outsmart The Outage transforms food safety knowledge into clear, visual tools from grocery aisle labeling systems to temperature-reactive stickers and outage survival zines helping households make smarter decisions when the power goes out.
Copy: Kelsey Klungel
AD: Nicole Parry
in-store label design system
in-store Activation
Digital Extension
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