ISSUE 01
Nothing Tops a
Bar-S Hot Dog…
Except Everything!
INSIGHT
Americans eat about 20 billion hot dogs every year. The more familiar the foundation, the more expressive the toppings become. In a culture where 75% of Gen Z prefers customizable food, toppings have become a form of personal expression.
IDEA
Bar-S celebrates the creativity people bring to topping their hot dog. “Nothing Tops a Bar-S Hot Dog… Except Everything” highlights the endless ways Americans customize their dogs because while the hot dog is the foundation, the toppings are where people make it their own.
Copy: Kelsey Klungel
AD: Olivia Deschenes
