FROM THE

NOTEBOOK

Published thoughts on advertising, culture, and whatever niche corner of the internet I’ve fallen into that week.

March 20, 2026

Brain Rot or Brilliant?

(The Rise of Unhinged Brand Marketing)

Advertising is shifting from polished persuasion to chaotic, meme-driven “brain rot” activity. This post breaks down when it actually builds brands versus when it’s just noise.

November 3rd, 2025

Hit Play on the Past

The Power of Nostalgia in Advertising

Advertising is shifting from selling products to selling nostalgia. This post covers how brands use memories to connect and influence what we buy.