ISSUE 03
Confessions From
Your Closet
INSIGHT
People want to express their individuality, but they also want to feel like they belong. Fashion becomes a way to stand out while still fitting in.
MAIN IDEA
Give secondhand clothing a personality so shoppers see each piece as a story waiting to continue.
Copy: Kelsey Klungel
AD: Tsega Seleshi, Ayla Truong
Social Media
“Never seen an outfit I couldn’t complete and always made sure
she was polished head to toe (literally). It’s not me. It’s her.”
“They went vegan. Now I’m available at Buffalo Exchange.”
“I was in a garage band. We played in backyards and basements, but alas, the band broke up. I’m ready for my next stage.”
“I was their favorite bag for all occasions. I traveled to Spain, the mall and every party. Now she has a new bestie… and I need one too.”
“I was strapped to a tech bro who survived on three energy drinks a day. I’ve entered my relaxation era.”
“Born to run errands, forced to run numbers. If you feel the same, let's link up.”
“I was worn by someone who joined every team sport—even the ones they didn’t understand. I’m still confused about Quidditch, but ready to give it another run.”
“Nothing says life of the party like me. I’ll make sure you’re spotlighted and get you ready for a closeup.”
“I’ve been on good dates, bad dates and everything in between. Don’t ghost me—make the most of we.”
“The last guy loved camo so much he thought he was invisible. I played along, but I’m ready to be seen.”
“He always needed the latest sneaker drop. I’m looking for somewhere less crowded where I can take center stage.”
“Bought in LA by someone who moved there to follow their dreams. We mostly followed food trucks. I’m not complaining, but I wouldn’t mind helping you make it to the walk of fame.”