Outsmart The Outage
Copy: Kelsey Klungel
AD: Nicole Parry
When power outages are unpredictable, food waste becomes inevitable. Outsmart the Outage uses clear, accessible design to help households anticipate outages, plan their food usage, and waste less.
In-Store Label Design System
In-Store Activation
What it is:
A grab-and-go setup placed at store entrances to help shoppers prepare for outages.
How it works:
Shoppers take a free zine and sticker pack that shows when food is safe or not.
Why it matters:
It makes food safety easy to understand when power isn’t reliable.
Digital Extension
The Outsmart the Outage app gives users real-time food safety guidance, outage updates, and access to helpful resources all in one place.
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